Problem: Create an identity for American Beer Classic, a beer festival that takes place within sports stadiums and arenas across the U.S. The logo should have an “All-American” feel, while still feeling sophisticated and not too “sports-like”.
Solution: I created a logo that encompasses an “All-American” feeling, while also tying in the beer aspect through the use of gold and wheat imagery. I worked on many aspects of American Beer Classic, from the logo & website creation, to print and digital marketing, to social media design. I acted as the Visual Brand Manager for American Beer Classic for 2+ years, making sure that all visual aspects of the brand remained consistent.
