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Alexis Newton Creative
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Firefly Music Festival Merch

Problem: Create unique designs for the Women’s and Unisex tank tops in the Firefly Music Festival official merchandise store. 

Solution: I chose to tie together the “Woodlands” aspect of Firefly with the “Music” aspect of the festival by using plants and flowers native to Delaware (where the festival is held) to form the shape of headphones. I created a more feminine-style drawing including flowers and lighter colors for the Women’s tank, while taking a more “woodsy” route with the Unisex tank illustration and using bright colors inspired by the lights at nighttime shows at the festival. 

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All content copyright Alexis Newton Creative 2015