Problem: Create B2B and promotional/informational materials for Structural Plastics Corporation’s SPC Retail division of their company.
Solution: I created this informational book about the SPC Retail brand. I worked with the Sales and Marketing teams at SPC to develop the “SPC Retail Design Lab”, a concept that shows how consumers can use the SPC Retail products in creative ways that they may not expect. The book was printed on recycled plastic, reflecting SPC’s product, which is made completely of 100% post-consumer recycled plastic. I also worked on creating signage and booklets for use at Globalshop and NACS trade shows
